Ask A Boss: What is the key to solidifying a sale or business relationship?

Submitted by Janelle D, South Carolina

Why The Follow-Up Is Everything In Business

Response by Danielle Cloud & Naomi D. Brown

In the world of business, success often hinges on more than just initial interactions and deals. It's about the follow-up. If you’re navigating the sales process, mastering the art of follow-up can be a game-changer. Today, let's explore 4 ways why follow-up is not just a courtesy but a crucial strategy for women in business.

Demonstrating Professionalism and Reliability: Consistent follow-up demonstrates professionalism and reliability, traits that are highly valued in the business world. Whether it's following up on action items from a meeting or providing updates on project progress, followup can showcase your commitment to excellence and accountability.

Don’t Overdo It: Try the 3x3x3 rule:

According to Brevet, 80 percent of sales require five follow-ups after an initial meeting.

The average person receives close to 120 emails daily so no guarantee your email gets read.

However in today’s business environment, a general guideline is to follow the 3x3x3 rule: follow up three times, with three days between each follow-up, and use three different channels. This way, you can show your interest and persistence, without being annoying or pushy.

Building Lasting Connections: Follow-up is not just about sending a polite email or making a quick call after a meeting. It's about building lasting connections and nurturing relationships. In a business world where networking is paramount, you can leverage follow-up to stay top-of-mind with clients, colleagues, and mentors. By showing genuine interest in small details and appreciation for others' time and contributions, you will strengthen professional relationships and open doors to new opportunities.

In an ever changing business environment, follow-up is not just a nicety; it's a necessity, especially when trying to close a sale. So, let's embrace the power of follow-up and pave the way for success as women entrepreneurs, one thoughtful follow-up at a time.

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