Ask A Boss: Social Media Over 50

Response by Danielle Cloud

Hey, businesswomen over 50! It's time to join the social media scene. Let’s talk about the amazing shift happening right now. Picture this: a bunch of incredible women over 50 shaking up the social media world and rewriting the rules. Recognizing the lack of representation for older women, these influencers are using platforms like Instagram and TikTok to speak directly to consumers, creating a wave of empowerment and inspiration. 

In a world that sometimes forgets to celebrate the beauty of growing older, these influencers have managed to gain large followings by sharing their stories that redefine what it means to be older. Grece Ghanem, a personal trainer and fashion icon, boasts 1.5 million Instagram followers, while Gym Tan and Wendy Euler have follower counts exceeding 190,000 and 226,000, respectively. Their content resonates with a wide audience, including women in their age group and younger women wanting to emulate their vibrancy and positivity. 

But listen to this, their stories go beyond skin-deep beauty. Their social media presence inspires and lifts all you incredible women, regardless of age. Gym Tan spills the beans that her biggest fan base is women aged 25 to 34, drawing in younger followers dreaming of aging gracefully. We're becoming your go-to role models, smashing stereotypes, and bringing generations together. 

And guess what? People are catching on! They're recognizing the magic happening in content from women like you. Partnerships are blooming because, hey, we're not just here for likes; we're making sales happen too!

Your stories and experiences are pure gold, and platforms like Instagram, TikTok, and Facebook are waiting for your unique voice. Share your entrepreneurial journey, triumphs, and challenges to inspire others. Use hashtags, create engaging content, and watch your business become a beacon of empowerment. Let's make social media the stage for your incredible journey – the world is ready to cheer you on! #HerStory #Hercorner @hercornercollective